Every listed property in your mortgage book is a discharge waiting to happen. Pre-mover data flags it weeks before the payout — giving the retention team time to win the next mortgage, not watch the borrower walk.
Mortgages are address-bound assets. When the household at that address moves, the mortgage either follows them or it doesn't — and the difference is usually decided weeks before the discharge files. By the time the payout request lands in the operations queue, the borrower has typically already negotiated the next mortgage somewhere else.
For Canadian banks, credit unions, and non-bank mortgage lenders, the listing event is the earliest reliable signal that a mortgage in the book is entering its discharge window. Pre-mover data flags that listing four to twelve weeks before the property sells, giving the retention team time to put a portable-mortgage offer or next-property pre-approval in front of the borrower before a competitor does.
4–12 weeks between the listing event and the property sale. The retention conversation with the borrower has to happen inside that window. After it closes, the new mortgage application is already in someone else's system.
The retention workflow at the mortgage-product level. Every property listed in the bank's mortgage book is a discharge in progress. The retention team's job is to ensure the next mortgage stays with the bank — either through portability (moving the existing mortgage to the new property at the same rate and terms) or through a competitive offer on a new origination.
The campaign architecture is usually a coordinated outreach from a mortgage specialist on the listing trigger, followed by a pre-approval offer sized to the borrower's existing relationship and credit profile. Multi-product borrowers (mortgage plus chequing, plus credit card, plus investment account) get higher-touch retention because the broader relationship is the asset, not the individual mortgage. The match rate matters: how many of the bank's mortgage borrowers can the pre-mover file flag this week?
The acquisition workflow. Every property listed in the bank's footprint is a potential new mortgage. The household selling that property is buying somewhere — usually in the same general market — and they'll need a new mortgage for the destination property. The bank that reaches them with a credible pre-approval during the move window has the first-mover advantage.
For banks running aggressive new-mortgage acquisition, this is direct-marketing fuel. For non-bank lenders and broker channels, this is referral-pipeline material. Either way, the lead time — four to twelve weeks of advance notice — is what separates pre-mover-driven acquisition from waiting for the application to walk in cold.
The deeper retention workflow. A residential move is one of the few moments when a banking customer actively re-evaluates the broader relationship — primary chequing, savings, credit cards, investment accounts, the works. Banks that proactively reach out during the move window can preserve the relationship at the new address. Banks that find out about the move from a downgrade in account activity are typically too late.
This workflow runs against the same pre-mover trigger but engages relationship-management teams rather than mortgage specialists. The conversation is about coordinating the address change, preserving direct-deposit arrangements, updating bill-payment payees, and offering moving-relevant products (new HELOC, increased credit limit, mortgage portability). It's a relationship-preservation play, not a single-product retention play.
| Field | Why it matters for banking |
|---|---|
| Standardized address + postal code | Match against mortgage book and account file. Drive the discharge-defence trigger. |
| Listing date + lifecycle status | Trigger the campaign window. Distinguish new listings from relists and price drops. |
| Asking price + price history | Estimate the discharge size. Size the next mortgage origination opportunity. |
| Sold date + sold price | Confirm the discharge event. Coordinate payout timing with new origination. |
| Property type | Loan-product category (conventional, insured, high-ratio, investment property). |
| Days on market | Distressed-listing flag. Borrower-stress signal for portfolio monitoring. |
| Provider | Banking fit | Timing |
|---|---|---|
| PreMovers (by BrightCat) | Listing-event signal — discharge defence + origination | 4–12 weeks before sale |
| Teranet (registry) | Post-transaction title + ownership data | After title transfer (too late for retention) |
| Cotality (CoreLogic Canada) | Property valuation + risk modelling against historical book | Various — mostly post-event |
| HHData | Listing-event signal (limited pipeline continuity) | Comparable timing, limited history |
| Equifax / TransUnion property triggers | Credit-bureau address updates | After address change is filed |
For banking, the timing question is unusually consequential because the discharge-defence window is short and the dollar value at stake is large. Vendors that deliver post-transaction or post-address-change data are useful for risk modelling and back-book analysis, but they don't open the retention window — they document it after it's already closed. Full provider comparison →
Banks use pre-mover data for three workflows: mortgage discharge defence (retaining the mortgage when the existing property sells), origination acquisition (capturing the new mortgage at the destination property), and account-relationship retention (defending the broader banking relationship through the move event). Each workflow runs against the same listing-event trigger.
A mortgage discharge is the payout of the existing mortgage when the property securing it is sold. From the bank's perspective, every property listing in its portfolio is a potential discharge event. Pre-mover data flags the listing weeks before the discharge actually files, giving the bank time to win the next mortgage rather than watching the borrower take their business elsewhere.
PreMovers delivers via Snowflake Marketplace (live data share inside the bank's own Snowflake environment), MCP connector (AI-native access for retention specialists and analytics workflows), or flat file (CSV or Parquet for traditional banking infrastructure). The address-level matching to mortgage and account records happens entirely inside the bank's infrastructure, under the bank's privacy framework.
Yes. The lifecycle data — listing status, price changes, withdrawn-and-relisted patterns, sold events — provides collateral-valuation signals that arrive ahead of the appraisal or transaction record. For mortgage portfolios, this is useful for stress-testing, early-warning systems, and loan-to-value re-estimation.
Teranet and Cotality deliver land-registry and post-transaction data — what happened, after the title transfer. PreMovers delivers listing-event data — what's about to happen, before the transaction closes. The two are complementary, not competitive. For retention and origination workflows where timing matters, the listing-event signal is what creates the window. For valuation and risk modelling against the historical book, registry data is the source.
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