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Canadian Pre-Mover Intelligence

Your customer is loyal
moving.
You have weeks.

Change-of-address new-mover lists tell you who already left. PreMovers tells you who's about to.

Every Canadian household preparing to relocate, flagged weekly — before the truck arrives and competitors get the address.

If you're reaching out after the move, you're already late.
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12 years of continuous pipeline · Licensed across telecom, banking, and insurance since 2014 · National coverage

Every week in Canada
~20,000
New listings
Homes entering the market
+
~15,000
Sold
Transactions recorded

Every one of them about to renegotiate every recurring relationship they have — their bank, their insurer, their telecom, their utility.

The shift

Change-of-address data is a lagging indicator.

By the time a household shows up on a change-of-address list, the acquisition window has already closed. The competitive offers were placed weeks ago. You're not winning their business — you're reacquiring a customer someone else already landed. (For the post-transaction window reached earlier, via the sold-listing signal, see New Movers.)

Change-of-address lists

The legacy new-mover list

Built from change-of-address records, utility hookups, and post-sale registrations. They surface the move after it has happened, long after the decision window has closed.

  • Data arrives 4–8 weeks after the move
  • Household has already chosen their providers
  • Everyone else in your category got the same list
  • Acquisition cost is high, conversion is low
PreMovers.ca

Pre-mover intelligence

Built from the weekly Canadian listings lifecycle. Households flagged the moment the signal appears — not after the signs come down.

  • Households flagged weekly, as listings go live
  • Reach them before they lock in providers
  • Earlier window, less saturated competitive field
  • Lower acquisition cost, higher conversion rates
The timing

The 10-week gap nobody's closing

A property lists. Weeks pass. The property sells. The move happens. Services switch. A month or two after all that, change-of-address data finally sees any of it. Everything your funnel could do with that signal has to happen in the gap between the first two.

Before the move
Planning phase
Invisible to every data provider, ours included.
The listing goes live
Property lists
Real-world signal exists. No mover-data provider has seen it yet.
Within days
We flag it
The listing is caught within days of going public. By Sunday morning it's in your Snowflake account, MCP endpoint, or file drop.
Weeks later
Listing activity peaks
Price changes, status updates, offer activity. The signal sharpens. Every change tracked by our pipeline.
Moving day
The physical move
Services activate at the new address.
A month or two later
Change-of-address data catches up
Legacy new-mover records finally surface. Whatever happened in the gap has already happened.

The gap is measured in weeks. We close it to days.

The scale

Built on the most complete Canadian residential property pipeline

PreMovers is a product. Behind it sits the BrightCat Data platform. Twelve years of weekly tracking, no interruptions.

12
Years of continuous coverage since 2014
10
Provinces covered. Every one of them.
Sun
Weekly refresh across the full market
CRM
Address-level, province-tagged, ready to join

Every listing. Every status change. Every move before it happens. See the full methodology →

Who uses it

When timing decides who gets the customer

Whatever your window looks like, we get you the signal inside it. Within days of the listing — not weeks after the move.

Banking & Lending
Mortgage and HELOC prospects flagged before the application lands on a competitor's desk. Retention flags weeks before discharge.
Days after it lists
Telecom
Get in front of the switch before the incumbent sends the retention offer. Win the new address.
Days after it lists
Insurance
A move resets the home-and-auto relationship. Quote the replacement policy first, not third.
Days after it lists
Direct Marketing
Movers' budgets are loaded and short. Reach them while the spend is still open and the mailbox is still being read.
Days after it lists
Services & Home
Movers, cleaners, renovators, furniture. The intent window is narrow and loud. Be in it.
Days after it lists
Home Security & Smart Home
You can't install security on a house they're leaving. Catch them choosing the next one.
Days after it lists
Delivery

Plug it into what you already run

PreMovers ships through the BrightCat delivery stack. Pick the shape that fits your stack — the data is the same underneath.

Snowflake Marketplace
Query pre-mover data live inside your own Snowflake environment. Zero ETL. Refreshes weekly.
MCP Connector
AI-native access for Claude, GPT, and agent stacks. Turn pre-mover signals into triggers, not reports.
Flat-file delivery
Weekly CSV or Parquet drops for teams running existing martech and direct-marketing infrastructure.

Flexible pricing — by geography, record volume, and term. Monthly, one-off, or annual. How to evaluate a provider →

The 30-second pitch

Every week in Canada, roughly twenty thousand households list their home and fifteen thousand sell. Every one of them is about to renegotiate their bank, insurer, telecom, and utility. PreMovers delivers the list every Sunday, with twelve years of continuous history behind it. Your retention team gets them before the cancellation email. Your acquisition team gets them before the competition.

— PreMovers · a BrightCat Data intelligence product
FAQ

Questions we get before the first call

What is pre-mover data?
Households preparing to move, flagged before they've moved. The signal is the listing event itself — the moment a property goes to market. That's typically weeks before the move, and well before any change-of-address record surfaces.
How is this different from change-of-address new-mover lists?
Change-of-address-based new-mover lists are built from post-move records — change-of-address filings, utility hookups, post-sale registrations. They land 4–8 weeks after the move. PreMovers surfaces the household before the move, not after. (If you need to reach the post-transaction window but earlier than change-of-address — via the sold-listing signal — that's a separate PreMovers product: see New Movers.)
Where does the data come from?
Our own pipeline. Twelve years of weekly capture across every Canadian province, no interruptions. We run the address validation, the property identity resolution, the lifecycle tracking. Every listing, every price change, every status shift, caught the week it happens. The pre-mover signal is the first listing event itself.
How often is it updated?
Weekly. Sundays, in your Snowflake account, MCP endpoint, or flat file.
What's in the file?
Standardized address, postal code, city, province, list date, list price, and the full property attribute set: property type, bedrooms, bathrooms, square footage, lot size, frontage, parking, heating type, pool, and similar attributes where captured in the source listing. Built for retention and acquisition marketing. Sold prices and deeper transaction intelligence — days on market, price history, cycles, repeat-sale pairs, HPI — live in BrightCat Sold and Core and are handled separately.
Is this compliant with Canadian privacy law?
The signal is the public listing event, not household records. We deliver property-level and address-level data. No names, no phone numbers, no emails. The match to your customer base happens inside your own first-party consent framework, which is how enterprise buyers in banking, telecom, and insurance have licensed this data from us since 2014. For PIPEDA and Quebec Law 25 review, we walk privacy teams through the data source, the delivery posture, and how other clients have structured the assessment.
How do we validate the signal against our own data?
We give you a regional sample in the region of your choosing, at no cost, sized to your evaluation. Test it against closed deals, churn, CRM matches — whatever your team already measures on. We don't ask for a commitment until you've run the numbers yourself.
How is it licensed and what does it cost?
Flexible by design. Monthly, one-off, or annual. Regional or national. Priced by geography and record volume — you tell us what you need. We quote once we know what you're after; sample data is always free and comes with no commitment.
Who is BrightCat?
The platform behind PreMovers. BrightCat Data has tracked the full Canadian residential and commercial market weekly since 2014. One pipeline, many products — PreMovers sits alongside Listings, Sold, Rentals, Commercial, and Core. brightcatdata.com for the full picture.
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See the households moving through your territory this week

Sample the data. Validate it against your own conversions. Decide from there. Or start with the procurement guide if you're earlier in evaluation.

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