How is pre-mover data different from new-mover lists?

New-mover lists are built from post-move records such as change-of-address, utility hookups, and post-sale registrations. They land 4 to 8 weeks after the move. PreMovers surfaces the household before the move, not after. That's weeks of runway rather than days.

Where does PreMovers data come from?

PreMovers runs on BrightCat's own pipeline. Twelve years of weekly capture across 5.8M+ Canadian residential properties, every province, no interruptions. BrightCat operates the scrapers, address validation, matchkey system, and lifecycle tracking directly. Every listing, every price change, every status shift is caught the week it happens.

How often is PreMovers data updated?

Weekly. New records arrive every Sunday, delivered into the client's Snowflake account, MCP endpoint, or flat-file drop.

Canadian Pre-Mover Intelligence

Know who's moving — before they move

Name: PreMovers
Brand: BrightCat Data
Availability: InStock

New-mover lists tell you who already left.
PreMovers tells you who's about to.

Every Canadian household preparing to relocate, flagged weekly. Weeks before the truck arrives and competitors get the address.

If you're reaching out after the move, you're already late.

Get sample data How it works →

Scroll

The shift

New-mover data is a lagging indicator.

By the time a household shows up on a new-mover list, the acquisition window has already closed. The competitive offers were placed weeks ago. You're not winning their business — you're reacquiring a customer someone else already landed.

Yesterday's approach

New-mover lists

Built from change-of-address records, utility hookups, and post-sale registrations. They surface the move after it's happened.

Data arrives 4–8 weeks after the move
Household has already chosen their providers
Everyone else in your category got the same list
Acquisition cost is high, conversion is low

PreMovers.ca

Pre-mover intelligence

Built from the weekly Canadian listings lifecycle. We flag households preparing to move the moment the signal appears, not after the signs come down.

Households flagged weekly, as listings go live
Reach them before they lock in providers
Earlier window, less saturated competitive field
Lower acquisition cost, higher conversion rates

The timing

The 10-week gap nobody's closing

A property lists. Weeks pass. The household closes. The move happens. Services switch. And a month or two after all that, new-mover data finally sees any of it. Everything your funnel could do with that signal has to happen in the gap between the first two. Here's the sequence.

Before the move

Planning phase

Invisible to every data provider, ours included.

The listing goes live

Property lists

Real-world signal exists. No mover-data provider has seen it yet.

Within days

We flag it

The listing is caught within days of going public. By Sunday it's in your Snowflake account, MCP endpoint, or file drop.

Closing approaches

Listing activity peaks

Price changes, status updates, offer activity. The signal sharpens. Every change tracked by our pipeline.

Moving day

The physical move

Services activate at the new address.

A month or two later

New-mover data catches up

Change-of-address records finally surface. Whatever happened in the gap has already happened.

The gap is measured in weeks. We close it to days.

The scale

Built on Canada's most complete property lifecycle dataset

PreMovers is a product. Behind it sits the BrightCat platform. 12 years of weekly tracking across the entire Canadian residential market.

5.8M+

Canadian residential properties tracked weekly

Years of continuous coverage since 2014

Provinces covered. Every one of them.

Weekly

Pipeline refresh across the full market

Every listing. Every price change. Every move before it happens.

Delivery

Plug it into what you already run

PreMovers data ships through the BrightCat delivery stack. Pick the shape that fits your stack. The data is the same underneath.

Snowflake Marketplace

Query pre-mover data live inside your own Snowflake environment. Zero ETL. Refreshes weekly.

MCP Connector

AI-native access for Claude, GPT, and agent stacks. Turn pre-mover signals into triggers, not reports.

Flat-file delivery

Weekly CSV or Parquet drops for teams running existing martech and direct-marketing infrastructure.

Enterprise pricing. Per-record, per-region, or unlimited tiers available.

FAQ

Questions we get before the first call

What is pre-mover data?

Households preparing to move, flagged before they've moved. The signal is the listing event itself, the moment a property goes to market. That's typically weeks before the move, and well before any change-of-address record surfaces.

How is this different from new-mover lists?

New-mover lists are built from post-move records. Change-of-address, utility hookups, post-sale registrations. They land 4–8 weeks after the move. We surface the household before the move, not after. That's weeks of runway, not days.

Where does the data come from?

Our own pipeline. Twelve years of weekly capture across 5.8M+ Canadian residential properties, every province, no interruptions. We run the scrapers, the address validation, the matchkey system, the lifecycle tracking. Every listing, every price change, every status shift, caught the week it happens. The pre-mover signal is the first listing event itself.

How often is it updated?

Weekly. Sundays, in your Snowflake account, MCP endpoint, or flat file.

Is this compliant with Canadian privacy law?

The signal is the public listing event, not household records. We deliver property-level and address-level data. No names, no phone numbers, no emails. How you match it to your first-party CRM and what consents apply on your side is yours to determine. For PIPEDA and provincial-privacy review, we'll walk your privacy team through where the data comes from and how other clients have handled it.

How do we validate the signal against our own data?

We give you a sample. 25K–50K records, region of your choosing, no cost. Test it however works for you. Against closed deals, churn, CRM matches, whatever your team already measures on. We don't ask for a commitment until you've run the numbers yourself.

What's the minimum commitment?

Sample data is free. Production contracts are annual, with per-region, per-record, or unlimited pricing tiers. We don't push commitment until the sample has done the work.

Who is BrightCat?

We're the platform behind PreMovers. BrightCat Data has tracked the full Canadian residential and commercial market weekly since 2014. One pipeline, many products. PreMovers sits alongside Listings, Sold, Rentals, Commercial, and Core. brightcatdata.com for the full picture.