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Canadian New Mover Data

Pre-movers are comparing
deciding.
New movers are buying.

Pre-mover data catches the household before the move. New mover data catches them after the transaction.

A weekly address-level feed of Canadian households that have just transacted — sourced from the sold-listing signal, with full property attributes. For retailers, home services, and acquisition marketers running the post-move window.

The challenge isn't who. It's when.
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Sourced from the sold-listing signal · Weekly national coverage across all 10 Canadian provinces · A BrightCat Data product, built on 12 years of pipeline

Every week in Canada
~15,000
Transactions
Residential properties exiting the active market as sold
→
45–90d
Decision window
The interval between possession and defaults being set

Every one of those households is about to furnish, renovate, insure, and choose a dozen new providers — and the window closes before change-of-address data even lands.

Where this fits

Two products. Two points on the same move event.

Pre-movers and new movers are often treated as a single category. They aren't. Different timing, different commercial posture, different campaign — and PreMovers delivers them as two separate products.

Before the move

Pre-movers

Households with a listed property. Weeks out from the move, weighing providers and working through logistics.

  • Flagged at the listing event
  • Retention, relocation, and "household is leaving" campaigns
  • Used by banks, telecoms, insurers, movers
  • Covered on the main PreMovers page
After the transaction

New movers

Households whose property has just sold. Possession is pending or recent — but every provider and home-category decision is already in motion.

  • Flagged at the sold-listing signal
  • Acquisition and "household has arrived" campaigns
  • Used by retail, home services, renovation, appliances
  • This page. Weekly, address-level, property-attributed
The window

What happens in the 60 days after a sold listing

The sold-listing event is the earliest reliable signal that a Canadian household has committed to a new property. From there, possession is typically 30 to 60 days away and every major home-category decision happens in the same compressed window.

Day 0
Property sells
The listing exits the active market as sold. Change-of-address data does not exist yet and won't for weeks.
Within days
We flag it
The transaction surfaces in the pipeline the same week it happens. By Sunday it's in your Snowflake share, MCP endpoint, or file drop — with full property attributes.
Day 30–45
Possession & first purchases
Closing completes. New occupants take possession. Window coverings, paint, urgent home services, and the first round of furniture decisions begin.
Day 45–60
Provider defaults set
Telecom, internet, utilities, insurance. Cleaning, lawn care, pest, HVAC. Most recurring household relationships are renegotiated and locked in during this window.
Day 60–90
Home-category spend peaks
Major appliances, larger furniture, flooring, kitchen/bath projects. This is where the concentrated basket sizes appear.
Day 90+
Change-of-address data finally lands
Person-level mover lists built on post-move records arrive. By this point most decisions are already made — and the competitive field has already been paid for.

The acquisition window opens the week the transaction closes.

The source

Built on the same Canadian residential pipeline that feeds every BrightCat product

New Mover data is the post-transaction view of the same continuous pipeline that powers the PreMovers listings feed. Twelve years of weekly tracking, no interruptions.

12
Years of continuous coverage since 2014
10
Provinces covered. Every one of them.
Sun
Weekly refresh across the full market
CRM
Address-level, province-tagged, ready to join

Every transaction, every week, with full property attributes attached. See the full methodology →

Who uses it

When arriving first decides who gets the basket

Every category here has the same shape of problem: a short decision window per household, a large addressable market, a cohort that regenerates every week. The feed solves the timing.

Retail & Home Furnishings
Furniture, window coverings, bedding, rugs, lighting, décor. Large-basket categories with concentrated first-60-day purchase intent.
45–60 day window
Home Improvement & Renovation
Flooring, paint, kitchens, bathrooms, additions. Most Canadian households undertake at least one project in the first twelve months after a move.
60–180 day window
Appliances & Electronics
Major appliances, small appliances, home technology. The move itself is the forcing function — what didn't come with the household gets replaced.
30–90 day window
Home Services
Cleaning, lawn care, landscaping, pest control, HVAC, security monitoring. Recurring contracts are set in the first weeks of occupancy and rarely re-competed.
30–60 day window
Telecom, Utilities & Insurance
Internet, mobile, streaming, utilities, home insurance, auto insurance. Every recurring provider relationship is up for review the week the address changes.
0–45 day window
Direct Marketing & Local
Direct-mail agencies, local retailers, restaurants, clinics, fitness. New occupants settle on a neighbourhood default within weeks — and it tends to stick.
0–90 day window
Delivery

Plug it into what you already run

New Mover data ships through the same BrightCat delivery stack as every other product. Pick the shape that fits your infrastructure — the data is the same underneath.

Snowflake Marketplace
Query the feed live inside your own Snowflake environment. Zero ETL. Refreshes weekly.
MCP Connector
AI-native access for Claude, GPT, and agent stacks. Turn transaction events into triggers, not reports.
Flat-file delivery
Weekly CSV or Parquet drops for teams running existing martech and direct-marketing infrastructure.

Flexible pricing — by geography, record volume, and term. Monthly, one-off, or annual. Request a sample →

The 30-second pitch

Every week in Canada, roughly fifteen thousand households close on a new residential property. Each of them has a 45-to-90 day window in which every recurring provider gets renegotiated and every home-category basket gets decided. PreMovers delivers that list every Sunday, address-level and property-attributed, drawn from the sold-listing signal — not from change-of-address data that lands a month late. Your acquisition team reaches the household while the window is still open.

— PreMovers New Movers · a BrightCat Data product
FAQ

Questions we get before the first call

What is new mover data?
Households that have just completed a residential transaction. In Canada, new mover data is used by retailers, home services, and acquisition marketers to reach households in the window after the property sells and before the household finishes setting up providers and purchases on the new home.
How is this different from pre-mover data?
Pre-mover data flags the household before the move, from the listing event. New mover data flags the household after the transaction, from the sold-listing signal. Different cohort, different commercial posture. Pre-mover is used for retention and relocation marketing. New mover is used for acquisition and home-category marketing — and most teams running serious move-triggered programs buy both.
How is this different from a person-level mover list?
Person-level mover lists are built downstream, from change-of-address filings and similar records, and carry names and phone numbers. This product is upstream and property-based: address-level records with property attributes — type, bedrooms, bathrooms, square footage, lot size — drawn from the sold-listing signal. It's earlier, and it lets you filter by the property the new occupants have moved into. No names, no phones. For direct mail that's a feature, not a gap.
What's in the file?
Standardized address, postal code, city, province, list date, sold date, list price, and the full property attribute set: property type, bedrooms, bathrooms, square footage, lot size, frontage, parking, heating type, pool, and similar attributes where captured in the source listing. Built for direct-marketing use. Sold price and deeper transaction intelligence — days on market, price history, cycles, repeat-sale pairs, HPI — live in BrightCat Sold and Core and are handled separately.
How is it delivered and how often?
Weekly, every Sunday. Snowflake Marketplace share, MCP endpoint, or flat file — pick the shape that fits your stack. National coverage across all ten Canadian provinces in the same schema.
Is this compliant with Canadian privacy law?
The fields are property and address only. No names, no phone numbers, no emails. The upstream signal is the public residential listing market, not household records. The match to your customer base happens inside your own first-party consent framework, which is how enterprise buyers in retail, home services, and acquisition marketing have licensed this data from us since 2014. We walk privacy teams through the data source, the delivery posture, and how other clients have structured PIPEDA and Quebec Law 25 review.
Can we validate it against our own data first?
Yes. A regional sample, no cost and no commitment, sized to your evaluation. Run it against your own match-back, response rate, and conversion measurement — decide from the numbers, not from a pitch.
How is it licensed and what does it cost?
Flexible by design. Monthly, one-off, or annual. Regional or national. Priced by geography and record volume — you tell us what you need. Sample data is always free and comes with no commitment. We quote once we understand the shape.
Who is BrightCat?
The platform behind PreMovers. BrightCat Data has tracked the full Canadian residential and commercial market weekly since 2014. One pipeline, many products — PreMovers New Movers sits alongside Listings, Sold, Rentals, Commercial, and Core. brightcatdata.com for the full picture.
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See the households that just transacted in your trade area

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