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Canadian New Mover Data

Pre-movers are comparing
deciding.
New movers are buying.

Pre-mover data catches the household before the move. New mover data catches them after the home comes off the market.

PreMovers.ca new mover data: a weekly address-level record of Canadian homes that have just come off the market, with the property details from the listing. Many have a new owner on the way. For retailers, home services, and acquisition marketers running the post-move window — as a weekly feed, or as an off-market mailing list by city.

The challenge isn't who. It's when.
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Dated by the week the home left the listings · Weekly national coverage across all 10 Canadian provinces · A BrightCat Data Ltd. product, built on 12 years of pipeline

Every week in Canada
~13,400
Off the market
Homes that left the Canadian listings that week, October 2025 to October 2026
→
~11,000
Mailable
Of those, the homes that pass our Canada Post address checks

Many of those homes have a new owner on the way, about to furnish, renovate, insure, and choose a dozen new providers — and the window closes before change-of-address data even lands.

Where this fits

Two products. Two points on the same move event.

Pre-movers and new movers are often treated as a single category. They aren't. Different timing, different commercial posture, different campaign — and PreMovers delivers them as two separate products.

Before the move

Pre-movers

Households with a listed property. Weeks out from the move, weighing providers and working through logistics.

  • Flagged at the listing event
  • Retention, relocation, and "household is leaving" campaigns
  • Used by banks, telecoms, insurers, movers
  • Covered on the main PreMovers page
After the home comes off the market

New movers

Homes that have just come off the market. Many have a new owner on the way, and every provider and home-category decision is already in motion.

  • Flagged the first week the home is missing from the listings
  • Acquisition and "household has arrived" campaigns
  • Used by retail, home services, renovation, appliances
  • This page. Weekly, address-level, property-attributed
The window

What happens in the weeks after a home comes off the market

A home leaving the listings is the earliest public signal that a move is coming. From there, possession and every major home-category decision happen in the same compressed window — and all of it before change-of-address data exists.

Week 0
The home comes off the market
The listing is gone from the market. Change-of-address data does not exist yet and won't for weeks.
Within days
We flag it
The home is flagged in the first weekly file it is missing from. Within days it's in your Snowflake share, MCP endpoint, or file drop — with the property attributes from the listing.
Then
Possession & first purchases
New occupants take possession. Window coverings, paint, urgent home services, and the first round of furniture decisions begin.
Next
Provider defaults set
Telecom, internet, utilities, insurance. Cleaning, lawn care, pest, HVAC. Most recurring household relationships are renegotiated and locked in during this window.
Later
Home-category spend peaks
Major appliances, larger furniture, flooring, kitchen/bath projects. This is where the concentrated basket sizes appear.
Last
Change-of-address data finally lands
Person-level mover lists built on post-move records arrive. By this point most decisions are already made — and the competitive field has already been paid for.

The acquisition window opens the week the home leaves the market.

The source

Built on the same Canadian residential pipeline that feeds every BrightCat product

New mover data is the off-market view of the same continuous pipeline that powers the PreMovers listings feed. Twelve years of weekly tracking.

12
Years of continuous coverage since 2014
10
Provinces covered. Every one of them.
Weekly
Refresh across the full market
CRM
Address-level, province-tagged, ready to join

Every home that leaves the market, every week, with the property attributes attached. See the full methodology →

Who uses it

When arriving first decides who gets the basket

Every category here has the same shape of problem: a short decision window per household, a large addressable market, a cohort that regenerates every week. The feed solves the timing.

Retail & Home Furnishings
Furniture, window coverings, bedding, rugs, lighting, décor. Large-basket categories with purchase intent concentrated in the first weeks.
First weeks
Home Improvement & Renovation
Flooring, paint, kitchens, bathrooms, additions. Most Canadian households undertake at least one project in the first twelve months after a move.
First months
Appliances & Electronics
Major appliances, small appliances, home technology. The move itself is the forcing function — what didn't come with the household gets replaced.
First weeks and months
Home Services
Cleaning, lawn care, landscaping, pest control, HVAC, security monitoring. Recurring contracts are set in the first weeks of occupancy and rarely re-competed.
First weeks
Telecom, Utilities & Insurance
Internet, mobile, streaming, utilities, home insurance, auto insurance. Every recurring provider relationship is up for review the week the address changes.
The week the address changes
Direct Marketing & Local
Direct-mail agencies, local retailers, restaurants, clinics, fitness. New occupants settle on a neighbourhood default within weeks — and it tends to stick.
First weeks
Delivery

Plug it into what you already run

New mover data ships through the same BrightCat delivery stack as every other product. Pick the shape that fits your infrastructure — the data is the same underneath. Smaller buyers skip the feed and buy an off-market mailing list by city or province, from $150 per 1,000 homes.

Snowflake Marketplace
Query the feed live inside your own Snowflake environment. Zero ETL. Refreshes weekly.
MCP Connector
AI-native access for Claude, GPT, and agent stacks. Turn off-market events into triggers, not reports.
Flat-file delivery
Weekly CSV or Parquet drops for teams running existing martech and direct-marketing infrastructure.

Feed pricing by geography, record volume, and term. Monthly, one-off, or annual. Mailing lists from $150 per 1,000, minimum $75. Request a sample →

The 30-second pitch

Every week in Canada, roughly thirteen thousand homes come off the market, and many have a new owner on the way. Each of them opens a window of weeks in which every recurring provider gets renegotiated and every home-category basket gets decided. PreMovers delivers that list every week, address-level and property-attributed, dated by the week the home left the listings — not from change-of-address data that lands a month late. Your acquisition team reaches the household while the window is still open.

— PreMovers New Movers · a BrightCat Data Ltd. product
FAQ

Questions we get before the first call

What is new mover data?
Homes that have just come off the market, dated by the first week they were gone from the listings. Many have a new owner on the way. In Canada, new mover data is used by retailers, home services, and acquisition marketers to reach those homes before the household finishes setting up providers and purchases. PreMovers.ca sells it as off-market lists by city and province, and as a weekly feed.
How is this different from pre-mover data?
Pre-mover data flags the household before the move, from the listing event. New mover data flags the home after it comes off the market. Different cohort, different commercial posture. Pre-mover is used for retention and relocation marketing. New mover is used for acquisition and home-category marketing — and most teams running serious move-triggered programs buy both.
How is this different from a person-level mover list?
Person-level mover lists are built downstream, from change-of-address filings and similar records, and carry names and phone numbers. This product is upstream and property-based: address-level records with property attributes — type, bedrooms, bathrooms, square footage, lot size — taken from the listing. It's earlier, and it lets you filter by the property the new occupants have moved into. No names, no phones. For direct mail that's a feature, not a gap.
What's in the file?
Standardized address, postal code, city, province, the date the home came on the market, the date it came off, the last asking price, and the property attribute set: property type, bedrooms, bathrooms, square footage, lot size, frontage, parking, heating type, pool, and similar attributes where the listing carried them. Built for direct-marketing use. Sold prices are not in this file; they belong to a separate BrightCat product.
How is it delivered and how often?
Weekly. Snowflake Marketplace share, MCP endpoint, or flat file — pick the shape that fits your stack. National coverage across all ten Canadian provinces in the same schema. Smaller buyers take it as an off-market mailing list by city or province, from $150 per 1,000 homes.
Is this allowed under Canadian privacy law?
The fields are property and address only. No names, no phone numbers, no emails. The upstream signal is the public residential listing market, not household records. The match to your customer base happens inside your own first-party consent framework, which is how enterprise buyers in retail, home services, and acquisition marketing have licensed this data from us since 2014. We walk privacy teams through the data source, the delivery posture, and how other clients have structured PIPEDA and Quebec Law 25 review.
Can we validate it against our own data first?
Yes. A regional sample, no cost and no commitment, sized to your evaluation. Run it against your own match-back, response rate, and conversion measurement — decide from the numbers, not from a pitch.
How is it licensed and what does it cost?
Flexible by design. Monthly, one-off, or annual. Regional or national. Priced by geography and record volume — you tell us what you need. Sample data is always free and comes with no commitment. We quote once we understand the shape.
Who is BrightCat?
The platform behind PreMovers. BrightCat Data Ltd. has tracked the full Canadian residential and commercial market weekly since 2014. One pipeline, many products — PreMovers New Movers sits alongside Listings, Sold, Rentals, Commercial, and Core. brightcatdata.com for the full picture.
Get started

See the homes that just came off the market in your trade area

Counts by city and province are on the lists page, with off-market lists from $150 per 1,000. Enterprise teams: a regional sample sized to your evaluation, no cost, no commitment. Run it against your own match-back and conversion data before deciding anything.

Get sample data Email us directly →