The best direct mail strategy for reaching people selling their home in Canada is a small weekly drop to the homes that listed that week, repeated, rather than one big drop to a neighbourhood. PreMovers.ca supplies the weekly list by city, postal area or radius, with every address checked against Canada Post, from $150 per 1,000 homes.
The short version
About 10,300 mailable homes a week come on the market in Canada. Mail the ones in your client's territory the week they list, every week, and the household sees the same name at the start of the sale, in the middle, and when the home comes off the market.
Trigger, not calendar. The listing is the trigger. The piece goes out because the home listed this week, not because it is the first of the month. That is what makes it land while the household is deciding.
Three touches. Week one: the home has just listed, the household is planning. Week three or four: still for sale, the move is closer. Off the market: the off-market list catches the home when it leaves the listings and a new owner is on the way. Same areas, two lists, three pieces.
Keep the drop small and the frequency high. Two hundred postcards a week to the right homes outperforms two thousand to a neighbourhood once a quarter, and it costs less to print.
Use the home details for versioning. A Plus list carries the asking price, bedrooms, bathrooms, floor size and type of home exactly as listed. Variable-data print can run a condo version and a house version from one file.
A CSV, one record per home: street address, unit, city, province, postal code and the postal area, checked against Canada Post address data, ready for a print house or Canada Post Smartmail. No names, phone numbers or emails; address to "The Homeowner" or "Current Resident". Each list is licensed for one mailing by the named business; a weekly standing order is the same price per thousand.
Standard lists are $150 per 1,000 homes, Plus lists with the home details are $250 per 1,000, and the minimum order is $75 (500 homes).
Mailable homes by province and city, updated every week. Tell us the areas you serve and we send the count and a sample file the same day.
Lists by city and province Get a count →About 10,300 mailable homes a week, October 2025 to October 2026, across all ten provinces. The province and city pages on PreMovers.ca carry the count for every market, updated weekly.
No. A pre-mover list is built from the listing, before the move; a new-mover list is built from change-of-address records, after it. For a seller-side piece the pre-mover list is weeks earlier. PreMovers.ca sells both: new listings and off-market homes.
Yes. Each list is licensed for one mailing by the named buyer, so an agency buys a list per client and per campaign. Weekly standing orders for the same areas are the same price per thousand.
From PreMovers.ca. Pick a province, city, postal area or a radius around your own postal code, see the count, and the list comes as a CSV ready for your printer or Canada Post. Standard lists are $150 per 1,000 homes, Plus lists with the home details are $250 per 1,000, and the minimum order is $75 (500 homes). Online ordering is coming; until it opens, send us your areas and we return the count and a sample file.
The lists carry addresses only, no names, phone numbers or emails, so there is no personal information in them. Mailers address the piece to "The Homeowner" or "Current Resident". Canada's anti-spam law covers email and text messages, not paper mail. Your mail piece itself has to follow the ordinary advertising rules, as any flyer does.