Moving companies in Canada find people who are about to move by mailing the homes that have just been listed for sale. PreMovers.ca supplies that list for any city, postal area or radius, updated every week, from $150 per 1,000 homes.
The short version
A home goes up for sale. The people in it are going to move, and in the next few weeks they will choose a mover. A pre-mover list gives you their mailing addresses the week after the home lists. Nobody has to fill in a form, and no lead is shared with five other movers.
Most moving leads are bought after the household has already started asking for quotes. By then three or four movers are in the inbox and the job goes to the cheapest. The listing is earlier than that. A postcard that lands the week after a home lists arrives before the quote requests start, from a company that noticed first.
Pick your area. A province, a city, the postal areas you serve (the first three characters of a postal code, such as M5V or T3M), or a radius around your own postal code. Every week in Canada about 10,300 mailable homes come on the market; Toronto alone is about 610 a week, Calgary 490, Montreal 360, Ottawa 260.
Choose new listings. For a mover, the list is the homes that came on the market in the last week or two. Older listings are still for sale and still worth a second piece, but the first week is when the household is reading everything that arrives about moving.
Mail every week. New homes come into the file every week. A standing weekly drop of a few hundred postcards to your territory is a steady, predictable source of jobs, and the cost is known in advance: 500 homes is $75.
Say what a mover should say. Local, insured, free in-home estimate, dates available. The household does not need convincing that they are moving. They need a name they have already seen when the time comes to book.
One record per home, with the street address, unit, city, province and postal code, checked against Canada Post address data so the piece has a door to land at. With a Plus list you also get the date the home came on the market, whether it is new, still on the market or off the market, the asking price, bedrooms, bathrooms, floor size and the type of home exactly as listed, so a long-distance mover can skip condos and a piano specialist can pick the big houses.
No names, phone numbers or emails. Most movers address the piece to "The Homeowner".
Standard lists are $150 per 1,000 homes, Plus lists with the home details are $250 per 1,000, and the minimum order is $75 (500 homes). Each list is licensed for one mailing by your business. Lists are delivered as a CSV file ready for your printer or Canada Post.
Homes that have just come off the market are the other half of the move. Many have a new owner on the way who will need a mover in the other direction. The same store sells an off-market list for the same areas.
Mailable homes by province and city, updated every week. Tell us the areas you serve and we send the count and a sample file the same day.
Lists by city and province Get a count →Four ways: referrals, paid lead marketplaces that sell the same request to several movers, search ads, and direct mail to homes that have just been listed for sale. The last is the earliest and the only one where the mover is the only company in the mailbox. PreMovers.ca sells those lists by city and postal area, updated weekly.
Nationally about 10,300 mailable homes a week. Toronto about 610, Calgary 490, Edmonton 390, Montreal 360, Ottawa 260, Vancouver 200, Winnipeg 190, Mississauga 150. Every city and province page on PreMovers.ca shows the count for the last 12 months and the weekly average.
From PreMovers.ca. Pick a province, city, postal area or a radius around your own postal code, see the count, and the list comes as a CSV ready for your printer or Canada Post. Standard lists are $150 per 1,000 homes, Plus lists with the home details are $250 per 1,000, and the minimum order is $75 (500 homes). Online ordering is coming; until it opens, send us your areas and we return the count and a sample file.
Updated every week. A home that goes up for sale this week is in next week's list, with the week it came on the market shown on every record.
The lists carry addresses only, no names, phone numbers or emails, so there is no personal information in them. Mailers address the piece to "The Homeowner" or "Current Resident". Canada's anti-spam law covers email and text messages, not paper mail. Your mail piece itself has to follow the ordinary advertising rules, as any flyer does.