When should I send mail to someone who just listed their house?
Send mail to someone who just listed their house in the first week the listing appears, again two or three weeks later, and a third time when the home comes off the market. PreMovers.ca supplies weekly lists of homes just listed, still for sale and just off the market, so each piece lands on time.
The short version
The first week is when the household is planning and reading everything about the move. The middle touch keeps your name in front of them. The last one lands when the home leaves the market and the move is close.
The first piece: the week the home lists
The listing goes up and the household starts planning: showings, repairs, a moving date, quotes. This is the week a postcard from a mover, a cleaner or a painter gets read, because it answers a question they are already asking. A weekly list means the piece goes out within days of the listing, not at the end of the month.
The second piece: two or three weeks in
The home is still for sale and the move is getting closer. A second card, ideally a different design, catches the households that set the first one aside. Take the same homes from the "still on the market" list for your area.
The third piece: when it comes off the market
When the listing disappears, the move is near and many homes have a new owner on the way. This is the moment for move-out cleaning, the moving booking itself, and anything the new owner will need. The off-market list gives you those addresses, dated by the first week each home was gone from the listings.
What not to do
Don't wait for the month to end. A monthly list arrives after half the households have chosen. Don't mail once. One piece is easy to miss in a busy month; three over the life of the listing is a name they remember. Don't mail every house on the street. The neighbours aren't moving.
Price
Standard lists are $150 per 1,000 homes, Plus lists with the home details are $250 per 1,000, and the minimum order is $75 (500 homes). A weekly order for the same area costs the same per thousand.
See the counts for your area
Mailable homes by province and city, updated every week. Tell us the areas you serve and we send the count and a sample file the same day.
Lists by city and province Get a count →Common questions
How soon after a house is listed can I mail it?
The address is on our list within a week of the home going up for sale, sometimes the very next day. After that, it depends on your printer and Canada Post.
How many times should I mail a home that is for sale?
Two or three times: the week it lists, two or three weeks later if it is still for sale, and when it comes off the market. Most mailers buy the new-listings list weekly and the off-market list for the same area.
Should the postcard mention that the home is for sale?
Keep it to what you offer and why now: "Moving soon?" works; repeating the listing details does not. The list carries addresses only, so the card goes to "The Homeowner".
Where can I buy a pre-mover list in Canada?
From PreMovers.ca. Pick a province, city, postal area or a radius around your own postal code, see the count, and the list comes as a CSV ready for your printer or Canada Post. Standard lists are $150 per 1,000 homes, Plus lists with the home details are $250 per 1,000, and the minimum order is $75 (500 homes). Online ordering is coming; until it opens, send us your areas and we return the count and a sample file the same day.