How can a mortgage broker find homeowners who are selling in Canada?
A mortgage broker finds homeowners who are selling in Canada by mailing the homes that have just been listed for sale: every one has a mortgage to discharge or port, and most will need financing for the next home. PreMovers.ca supplies that list by city, postal area or radius, updated every week, from $150 per 1,000 homes.
The short version
The home that just listed has a mortgage that will be discharged or ported, and the household will arrange financing for the next home in the coming weeks. The listing is the first public sign, and a broker who writes that week is first in line.
Why the listing is the moment
Homeowners usually call their own bank when they sell. The bank offers to port the mortgage, the penalty conversation happens, and the next mortgage is placed without anyone shopping it. A broker who reaches the household the week the home lists can explain porting, penalties and the purchase mortgage before that call is made.
How brokers use the list
Mail your market weekly. Choose the postal areas you serve or a radius around your office; a broker in a mid-sized city might mail 100 to 400 newly listed homes a week.
Lead with their question. "Selling? What breaking or porting your mortgage will cost" is a piece that gets kept and called.
Use price and type. A Plus list carries the asking price and type of home exactly as listed, so the piece can speak to a downsizer in a $1.2 million house differently from a first move up from a condo.
Follow the home off the market. When the listing ends, the off-market list for the same areas is the second touch: closing is close and the next mortgage is being arranged.
What is in the list
One row per home with the street address, unit, city, province and postal code, checked against Canada Post address data. No names, phone numbers or emails; the piece goes to "The Homeowner".
Price
Standard lists are $150 per 1,000 homes, Plus lists with the home details are $250 per 1,000, and the minimum order is $75 (500 homes). Lenders that want every province every week take the enterprise feed.
See the counts for your area
Mailable homes by province and city, updated every week. Tell us the areas you serve and we send the count and a sample file the same day.
Lists by city and province Get a count →Common questions
How do mortgage brokers get leads from homes for sale?
By mailing the homes the week they list, before the homeowner calls their bank about porting or breaking the mortgage. PreMovers.ca sells the weekly list of newly listed homes by city, postal area or radius.
Can I pick homes by price for a mortgage campaign?
Yes. Set a price range when you build the list, or buy a Plus list and filter by asking price, bedrooms, floor size or type of home. Prices are kept exactly as listed.
Is it allowed to mail homeowners who are selling?
The lists carry addresses only, no names, and the piece is addressed to "The Homeowner". Your mail piece has to follow the ordinary advertising rules, and any rules your regulator sets for mortgage advertising.
Where can I buy a pre-mover list in Canada?
From PreMovers.ca. Pick a province, city, postal area or a radius around your own postal code, see the count, and the list comes as a CSV ready for your printer or Canada Post. Standard lists are $150 per 1,000 homes, Plus lists with the home details are $250 per 1,000, and the minimum order is $75 (500 homes). Online ordering is coming; until it opens, send us your areas and we return the count and a sample file the same day.